If you are the owner of your own business and have an established presence on the Internet, you may be enjoying more or less decently cordial relations with the bulk of your customer base and your peers in the industry. However, you should realize that it doesn’t take much for your smooth sailing ship to veer into choppy, shark-infested waters, particularly when you least expect it.
Damage To Your Online Reputation Can Come From Any Source, At Any Time
The fact of the matter is that serious damage to your online reputation, not only of your business but of your own personal and private life, can come from any source and at any time. A disgruntled employee can “go postal” on the Internet with a smear campaign. An unhappy customer can begin barraging the Web with crummy reviews that are as brilliantly written as they are completely unfair.
And, in a particularly frightening scenario, a competitor can begin running “false flag” attacks against your company and any others that they perceive as being rivals. A host of scathing reviews can suddenly appear on social media networks, review blogs, and dozens of other Internet locations, posted by “civilians” and “independent reviewers” who are actually paid agents writing with the express purpose of destroying your reputation.
Using A Reputation Management Firm To Neutralize Online Attacks
With such an unpleasant scenario being brought to your attention, you may well be wondering if there is an adequate strategy of defense that can neutralize these unforeseen attacks. As it turns out, there are several highly effective ways in which you can not guard against them, and also turn your defense into an offense.
The first thing you should do is to hire the services of a qualified reputation management firm. This type of firm works by employing a team of content writers to craft strategically SEO driven articles that are calculated to rise to the top of the search results page on any major search engine, such as Google. At the same time, these articles contain positive content that will wipe the memory of the negative attacks out of the minds of readers.
Using Multiple Sites To Maintain Your Reputation Management Strategy
The second strategy you can employ is to use multiple sites for your various branches of your business. When it comes to choosing quality domain names for your various sites, it’s important to give them names that all coordinate comfortably and recognizable with each other, as well as with your central location on the Internet.
This way, you could break up the various branches and subsidiaries of your business into several sites that are harder to target for negative content creators. While it may require some adeptness to keep track of them all, this technique does carry the advantage of creating several moving targets, rather than one stationary “sitting duck.” Using multiple sites for your business affairs could be the solution that brings your online reputation back under your full control.
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